Friday, September 7, 2012

Passion Selling

When you go into your clients offices, what do you look for? Naturally, if you are in sales you may look for something to discuss with them, an award, an interesting choice of sculpture or painting or maybe you just want to understand how they got to where they are today.

I was speaking to someone today that is in kiruv, outreach, about the 30 seconds to 2 minutes one has to size up someone in order to work with them on sales. He was fascinated by the ideas I expressed and was wondering how to do all of it in 2 minutes. I pointed out to him that his natural tendency to be jovial and excited by everything he does, and represents, grows on people. It is this exuberance that allows him to not need to know people so well because one can not help but become involved in anything he discusses as it relates to his outreach program.

Passion sells. Just like in social media and business, culture rules, but one can learn to change their viewpoint and in turn others viewpoint, by being vigilant to one's boundaries.

Find your passion, and you will find your success usually.

This week's parsha Moshe shows Israel the benefits and the downside of not being passionate and loving to Hashem.  There are many curses in this parsha, but there are also many items which lead to a better outlook. It depends on your viewpoint.

Moshe reminds everyone about all the miracles performed on their behalf over the 40 years in the desert because he knows his passion can instill in the people to follow the ways of Hashem. Their clothes never wore out, nor their shoes, drank new wine or old, as described in 29:3-5

3. Yet until this day, the Lord has not given you a heart to know, eyes to see and ears to hear.   ג. וְלֹא נָתַן יְ־הֹוָ־ה לָכֶם לֵב לָדַעַת וְעֵינַיִם לִרְאוֹת וְאָזְנַיִם לִשְׁמֹעַ עַד הַיּוֹם הַזֶּה:
4. I led you through the desert for forty years [during which time] your garments did not wear out from upon you, nor did your shoes wear out from upon your feet.   ד. וָאוֹלֵךְ אֶתְכֶם אַרְבָּעִים שָׁנָה בַּמִּדְבָּר לֹא בָלוּ שַׂלְמֹתֵיכֶם מֵעֲלֵיכֶם וְנַעַלְךָ לֹא בָלְתָה מֵעַל רַגְלֶךָ:

5. You neither ate bread, nor drank new wine or old wine, in order that you would know that I am the Lord, your God.   ה. לֶחֶם לֹא אֲכַלְתֶּם וְיַיִן וְשֵׁכָר לֹא שְׁתִיתֶם לְמַעַן תֵּדְעוּ כִּי אֲנִי יְ־הֹוָ־ה אֱלֹהֵיכֶם:
All this to bring a passion to a people that probably took much for granted. Moshe knew who he was dealing with and he had to hit them where it mattered to them. Their heart, their head and their stomach.

If you can do this with your clients, your sales should increase as well.
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Parsha Ki Tavo in the book of Devarim, Deuteronomy 26:1-29:8 It is said that the Torah or Bible
could be interpreted in over 70 ways. More likely these days 100's of ways. In light of this idea, I am writing some posts that bring a business sense to what we can learn on a weekly basis. Enjoy, Shabbat Shalom