Friday, December 14, 2012

The Earliest Referral Marketing?

Do you have visions? Do you need help seeing the future? Struggling to picture what or how to get control of your organization? 

If this sounds like you, then you probably need a consultant, an adviser or someone that can interpret the ideas you have and turn them into reality.

This parsha is one of the first examples of not only referral marketing, but the consulting market at it's best.

In 41:9-13 the Wine Steward of Pharaoh remembers Yosef who is still in prison 2 years later. Evidently the right time to remember Yosef was now. As the steward relates what Yosef did, he also denigrates him somewhat because if he failed, the steward would be blamed. Setting expectations started early in the world.

After convincing Pharoah to try out Yosef, Yosef succeeds beyond Pharoah's expectations and assigns him to be his right hand man.
:
37. The matter pleased Pharaoh and all his servants.לז. וַיִּיטַב הַדָּבָר בְּעֵינֵי פַרְעֹה וּבְעֵינֵי כָּל עֲבָדָיו:
38. So Pharaoh said to his servants, "Will we find [anyone] like this, a man in whom there is the spirit of God?"לח. וַיֹּאמֶר פַּרְעֹה אֶל עֲבָדָיו הֲנִמְצָא כָזֶה אִישׁ אֲשֶׁר רוּחַ אֱלֹהִים בּוֹ:



39. Then Pharaoh said to Joseph, "Since God has let you know all this, there is no one as understanding and wise as you.לט. וַיֹּאמֶר פַּרְעֹה אֶל יוֹסֵף אַחֲרֵי הוֹדִיעַ אֱלֹהִים אוֹתְךָ אֶת כָּל זֹאת אֵין נָבוֹן וְחָכָם כָּמוֹךָ:
40. You shall be [appointed] over my household, and through your command all my people shall be nourished; only [with] the throne will I be greater than you."מ. אַתָּה תִּהְיֶה עַל בֵּיתִי וְעַל פִּיךָ יִשַּׁק כָּל עַמִּי רַק הַכִּסֵּא אֶגְדַּל מִמֶּךָּ:
41. So Pharaoh said to Joseph, "Look, I have appointed you over the entire land of Egypt."מא. וַיֹּאמֶר פַּרְעֹה אֶל יוֹסֵף רְאֵה נָתַתִּי אֹתְךָ עַל כָּל אֶרֶץ מִצְרָיִם:


That was a great pitch and it set up Yosef for the next 14 years! A huge contract if ever one was granted.

Have faith in your ability to interpret your client's dreams and as Pharaoh and Yosef said, God should be on your side. How can you lose?

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Parsha Mikeitz in the book of Bereishit, 41:1-44:17 It is said that the Torah or Bible
could be interpreted in over 70 ways. More likely these days 100's of ways. In light of this idea, I am writing some posts that bring business sense to what we can learn on a weekly basis. Enjoy, Shabbat Shalom