Friday, December 7, 2012

Do your own Marketing not via proxy

You can not solve a problem and get credit for it usually when working with clients. They expect the most from you and you should in turn provide it. But at what point do they recognize in you more than you provide?

Often times during a project there are points of failure that become success stories later. Sometimes it's a group effort and other times it is because one person could do what no one else could accomplish.

Many times the one person would like credit for their effort but it is a team effort and their benefit comes later, hopefully.

This week's Parsha Yosef, Joseph, finds himself in an Egyptian prison performing dream interpretations for the baker and wine steward of Pharoah. While he explains each man's dreams he also asks of the wine steward to remember him when he is set free. The common discussion is around why did he not have faith that Hashem would protect him and take him out of prison. 

Chapter 40:14
14. But remember me when things go well with you, and please do me a favor and mention me to Pharaoh, and you will get me out of this house. יד. כִּי אִם זְכַרְתַּנִי אִתְּךָ כַּאֲשֶׁר יִיטַב לָךְ וְעָשִׂיתָ נָּא עִמָּדִי חָסֶד וְהִזְכַּרְתַּנִי אֶל פַּרְעֹה וְהוֹצֵאתַנִי מִן הַבַּיִת הַזֶּה:

However, if you understand business you see the nature of people is not to bring up their failures to their leadership. Thus the wine steward would not remind Pharoah of his time in prison for Yosef's benefit because it may lead to bad tidings for himself. Put your trust in others when warranted but think about the situation and if it would help you or hurt you to ask for the help.

Instead look to help yourself in your own way. Produce a document with your name on it,send an email explaining what you did, in your weekly meeting raise the awareness of how you tackled the issue. It will get noticed more often in this way than if you rely on others to do your marketing for you.
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Parsha Vayeishev in the book of Bereishit, 37:1-40:23 It is said that the Torah or Bible
could be interpreted in over 70 ways. More likely these days 100's of ways. In light of this idea, I am writing some posts that bring business sense to what we can learn on a weekly basis. Enjoy, Shabbat Shalom