Friday, January 11, 2013

Put The Best Foot forward

How important is it when you go to see a new client that they know your background? Do you provide them with brochures, website links and lists of accolades? Do you do this for each member of the team who will be working on the project?

From my experience, not everyone gets proper representation. Unless you are truly an intern or a fresh out of college person, and even then, you should have something you did that would be impressive to someone looking to hire you and your firm.

Where did all of this come from? The internet? No, people have been outlining their pedigrees, or yichus, since the dawn of time. In fact, a great example occurs in this parsha.

Yes the excitement in this parsha is about the great marketing plan of God, the first 7 plagues, which happen towards the end, but look more closely at the beginning of the parsha.

6:14-27 includes the whole pedigree of Moshe and Aharon and ends with this:

26. That is Aaron and Moses, to whom the Lord said, "Take the children of Israel out of the land of Egypt with their legions."   כו. הוּא אַהֲרֹן וּמשֶׁה אֲשֶׁר אָמַר יְהֹוָה לָהֶם הוֹצִיאוּ אֶת בְּנֵי יִשְׂרָאֵל מֵאֶרֶץ מִצְרַיִם עַל צִבְאֹתָם:
27. They are the ones who spoke to Pharaoh, the king of Egypt, to let the children of Israel out of Egypt; they are Moses and Aaron.   כז. הֵם הַמְדַבְּרִים אֶל פַּרְעֹה מֶלֶךְ מִצְרַיִם לְהוֹצִיא אֶת בְּנֵי יִשְׂרָאֵל מִמִּצְרָיִם הוּא משֶׁה וְאַהֲרֹן:

Princes, heads of tribes, famous legendary people, like Nachshon ben Aminadav are in the family tree. Of course there is also the fact that Moshe grew up in Pharaoh's palace. This is why the Torah states "He" which is what
הוּא means.

In case anyone had any doubts about who Moshe and Aharon were or why they should be the ones to represent the slaves of Israel, the Torah gives these reasons.
Put your best foot forward so those who follow, or hire you, are encouraged.
Parsha Va'eira in the book of Shemot, 6:2-9:35 It is said that the Torah or Bible
could be interpreted in over 70 ways. More likely these days 100's of ways. In light of this idea, I am writing some posts that bring business sense to what we can learn on a weekly basis. Enjoy, Shabbat Shalom

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